Meet Barbara Pike Gonzales
For years, I followed all the traditional advice: post more, hustle harder, be everywhere. And while it worked on the surface, behind the scenes I was exhausted, second-guessing myself, and wondering why all my effort still wasn’t making me as visible or confident as I wanted to be.
What I realized is something so many ambitious women experience but rarely talk about: visibility that costs you your wellness isn’t real visibility. It’s temporary.
That discovery changed everything.
I started experimenting with a different approach — one where wellness wasn’t a side note, but a strategy. Where my clarity, my energy, and my confidence were just as important as my content. And I saw that not only did my own visibility shift, but I could help other women experience the same transformation.
That’s why I created my framework, Know, Show & Grow Your Worth. It’s built to help women anchor into their worth, show up authentically, and grow sustainably — without burning out.
Because I believe women deserve brands and careers they can actually live in — not just for a season, but for the long game. And when women honor their wellness, they don’t just live longer… they lead longer.
My Story
I built my corporate career in the e-learning and healthcare IT space in Phoenix, Chicago and Denver - dutifully taking my place on nearly every square on the marketing team org chart at one time or another.
With my nearly 20 years experience, in 2019, I knew it was time to build a new org chart.
Make that an entirely new org. On my terms.
I came back to my PR roots, and I soon realized that my clients could easily and effortlessly talk about their company, their product, their approach. But talking about themselves? That didn’t come as easily.
This lit a fire in me.
I knew it was my calling to help these female founders own and honor their story, and honor themselves. Their health. Their wellness. What makes them unique. Who they are meant to impact. What connects them to their community. The expertise, authority and results they’ve proudly earned.
I envision a world where women no longer sacrifice their wellness for visibility or success. Instead, they lead from a place of vitality, clarity, and confidence — creating brands, careers, and lives that endure.
When women honor their worth and prioritize wellness as strategy, they not only sustain their own impact, but they also ignite a ripple effect of empowered leadership that changes the business landscape for generations.
My Mission
Is to empower women to Know, Show & Grow Their Worth by aligning their wellness with their visibility. I believe wellness and longevity are not side notes, but essential strategies for creating sustainable success. Through this integration, I help women build lives, brands, and careers that feel as good as they look — sustainable, impactful, and rooted in self-honor.
